The first quick take session I attended was entitled Big Data. Presenters were given 15 minutes to discuss their topic.
The speaker started off by stating "Google has always been a database so start using it as such". He also recommended that you use LinkedIn, Facebook, etc. to harvest known information about your community or your potential community.
- Hard Data - location, employer, job title... no one lies about this information and it tells you a little bit about the Who
- Soft Data - likes and interests