Crystal Hampson - University of Saskatchewan
Gaining from the Knowledge of Other Disciplines:
Using a Sociological Theory to Study and Foster the Adoption of Innovative
Services in Academic Libraries
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loves this comment - "she is one person away from an
expert, ability to answer any curiousity"
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establishment of open access
funds, study across universities
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innovation diffusion theory,
innovation adoption
- "innovation communicated through
a social system using certain communication channels over time" (pg 5. Rogers, Diffusion of Innovation)
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innovators, early adopters,
early majority, late majority, laggards or perhaps not at all
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Rogers 219-266, innovation
attributes, relative advantage, compatibility complexity, trialability,
observability
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five stages (pg. 20-12,
168-218); knowledge, persuasion, decision, implementation, confirmation
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not always a case of simply
promoting the service more
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needed service combined with
social circles, increases adoption
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promotion and advocacy:
influenced by people like themselves, opinion leader, may be for or against,
can be over-used, make own judgments, not overly aligned (credibility) (pgs.
26-27, 300-401)
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social network analysis
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